Self Esteem Brands Data Breach (2025): What Was Exposed & Free Credit Monitoring

✅ Official notice on file. Self Esteem Brands, LLC filed this data breach notice with the California Attorney General on Feb 5, 2025. Compare it with the letter you received: the official copy is linked below.

View the official notice · Read the letter (PDF)

Self Esteem Brands, LLC reported a data breach caused by unauthorized access to one or more employee email accounts. The information involved includes Social Security number, driver's license / state id, passport number, financial account / bank info, payment card, medical information.

Key facts

Unauthorized access Jun 5, 2024 – Jun 6, 2024
Incident type Email account compromise
Data exposed Social Security number, Driver's license / state ID, Passport number, Financial account / bank info, Payment card, Medical information, Health insurance, Tax ID / TIN
Reported to California AG Feb 5, 2025

Free credit monitoring

Self Esteem Brands, LLC is offering 12 months of Equifax at no cost to people who received the letter.

What to do now

  1. Freeze your credit for free at Equifax, Experian and TransUnion, and request an IRS Identity Protection PIN at irs.gov to block fraudulent tax returns in your name.
  2. Contact your state DMV to ask whether your license number should be replaced, and watch for accounts opened with your ID.
  3. Consider reporting the exposure to the U.S. State Department if you see suspicious activity; a new passport invalidates the old number.
  4. Call your bank, ask about extra monitoring or a new account number, and review statements for small unknown charges.
  5. Ask your card issuer to replace the card and review recent transactions; card fraud is usually refunded if reported quickly.
  6. Review the Explanation of Benefits statements from your insurer for services you never received.
  7. Ask your insurer whether a new member ID can be issued, and check claims made under your policy.
  8. Request an IRS Identity Protection PIN and watch for IRS letters about returns you did not file.
  9. Get your free credit reports at AnnualCreditReport.com and look for accounts you do not recognize.

Timeline

  • Jun 5, 2024 — Unauthorized access begins
  • Feb 5, 2025 — Breach reported to the California Attorney General

Other recent data breaches

Source: notification letter and filing submitted by Self Esteem Brands, LLC to the California Attorney General. BreachLetter is not affiliated with Self Esteem Brands, LLC. Details extracted from the official letter; always follow the instructions in your own copy.